Prestige Vehicle Rentals Limited, whose registered office is 20-22 Wenlock Road, London, N1 7GU, United Kingdom (hereinafter referred to as “we”, “us” or “our(s)”) is the “Data Controller” of your Personal Data collected and processed via this website, our mobile applications, our rental stations or through any other contact you may have with us in order to offer you mobility solutions and services.
The terms “Prestige Vehicle Rentals”, “we”, “us” or “our” that we use in this policy refer to Prestige Vehicle Rentals Limited. In accordance with the applicable regulations on the protection of personal data, Prestige Vehicle Rentals Limited is the “Data Controller”.
When you communicate Personal Data to us or when we collect Personal Data about you, we undertake to use it in accordance with this Policy.
As a provider of mobility solutions, we collect and process various categories of Personal Data in connection with this website and our mobile applications and in order to provide you with our products and services.
By Personal Data, we mean not only data that identifies you directly, but also data that identifies you indirectly.
The categories of Personal Data that we collect in the context of our services and the use of our website and our mobile applications include the following:
We collect most of your personal data directly from you, but we may receive data from third parties, including the competent authorities in charge of managing fines for traffic violations.
We collect and process your Personal Data for various purposes and on the following legal bases:
Purposes of the processing | Legal basis of the processing |
The creation and management of your customer account. | This processing activity is based on the acceptance of the terms and conditions of use of our website or our mobile applications. |
The management of your reservation and rental contract, in particular for: – confirming, modifying or cancelling your reservation; – to communicate with you regarding your reservation and rental (for example, to provide you with information about your reservation and rental, to send you reminder notifications before you return your vehicle, to answer your questions or suggestions); – manage your rental; – manage your payment and invoices; – manage the collection of amounts due including costs such as fines for traffic violations; damages to the vehicle, or compensation for damage to the vehicle); – managing any claims; – purchase and manage insurance for your Vehicle. | These processing activities are necessary for the execution of the rental services contract that you enter into with us. You can choose to register your credit card for your future bookings. |
| (i) This processing is necessary for the performance of the rental services contract that you enter into with us. (ii) The use of the facial recognition solution is based on your consent. |
Fight against credit card fraud. | This processing is based on our legitimate interest in protecting ourselves against credit card fraud. |
Fight against Fraud and other Criminal Activity We may obtain information about you from credit reference agencies and fraud prevention agencies to assess creditworthiness and prevent fraud and other criminal activity. This information may include a search that will appear on your credit report and be visible to other credit providers. Please see section 3 for further details of the agencies and databases we access or contribute to and how this information may be used. Further information is available on request. | This processing is based on our legitimate interest in protecting ourselves against fraud and other criminal activity relating to the rental and use of our vehicles. |
Conducting satisfaction surveys to improve your experience with our products / services. | This processing is based on our legitimate interest to have a better knowledge of its customers’ needs and to improve its services and customer service. |
Chatting in real time on our website. | This processing is based on our legitimate interest in answering users’ questions about our products and services. |
Conducting business development and marketing activities, including: i- sending emails and SMS notifications about special offers and promotions; ii- recording your rental history to suggest our products and services to you when you search for new bookings or to send you special offers and benefits; iii- managing your loyalty program and membership card; iv- organizing contests and prize draws; v – sending emails about a booking we have not completed or about the status of your booking requests; vi – the management and updating of the prospect database. | Our commercial and marketing activities, i.e. the sending of commercial messages to promote our products and services (i to iv) are subject to your consent. In the event that you are already our customer, you may receive commercial messages for products and services similar to those we have already provided to you. The sending of these messages will be based on our legitimate interest in communicating about our products and services. Processing activities included in category (v) are based on our legitimate interest to simplify and speed up the reservation process for our customers. Processing activities included in category (vi) are based on our legitimate interest to manage our prospect database. |
The management of fines and penalties, in particular for: – the transfer of information to the police or other enforcement agencies or issuing authorities to enable them to identify the driver (or potential driver) of our vehicle in the event of a driving offence or suspected driving offence; | This processing activity is based on our legal obligations, in particular our obligation under legislation such as the Road Traffic Act 1988 and other similar legislation. |
The management and maintenance of a list of customers representing certain risks to our business and/or staff, with regard to: – payment incidents resulting in legal proceedings; – traffic accidents or repeated damage; – inappropriate or abusive conduct towards our employees or our customers; – the use of our vehicles in violation of the general rental conditions including the use of our vehicles for criminal or alleged criminal activity. | This processing activity is based on our legitimate interest, in particular our interest in asserting our rights, to prevent risks and fraud related to the execution of your contract and to prevent and manage abusive behavior towards our employees. In this respect, we seek to maintain a fair balance between the need to process your Personal Data and respect for your rights and freedoms, in particular the protection of privacy. If you appear on this list of at-risk customers, your reservation request will be rejected. You may challenge this decision by sending an email to the following address: [email protected] |
Video surveillance on our premises. | This processing activity is based on our legitimate interest in ensuring the safety of property and persons in our stations, by a deterrent effect or in such a way as to be able to identify the perpetrators of damage, theft or aggression. |
Analysis of navigation data on our website and mobile applications. | This processing is based on our legitimate interest in improving our products and services. |
If necessary, your personal data may be communicated:
a. to our employees, our authorized representatives, other companies within our Group and our franchise network, our agents and intermediaries mandated to provide you with our products and services;
b. to our subcontractors, in particular our IT service providers for hosting, maintenance or development purposes, who assist us in providing you with our products and services or collection agencies which help us recover unpaid orders or to authenticate These may be entities that are members of our Group or external service providers;
c. to our insurance services companies to purchase and manage insurance for your vehicle;
d. advertising agencies, marketing agencies, social networking and digital agencies to help us carry out advertising, marketing and sales campaigns and to analyse the effectiveness of these campaigns;
e. to law enforcement bodies (and their foreign counterparts in the case of offences committed abroad) and other public and private sector bodies for the purposes of dealing with alleged or actual road traffic or driving offences and/or associated fines; and private parking companies dealing with alleged or actual breaches of contract;
f. for the management and updating of the list of persons presenting certain contractual risks, to the vehicle rental industry generally and its staff. The register is managed by our trade association the “British Vehicle Rental and Leasing Association (BVRLA). For more details visit www.bvrla.co.uk.
g. to companies providing operational support to our business including authentication of you, your driving licence and driving history (including but not limited to the DVLA );
We may also disclose your personal data in accordance with applicable laws and regulations to the relevant authorities.
All Facebook features and services available on our website or applications are governed by the Facebook Privacy Policy, which you can read for more information about your rights and settings options.
By using one of our website/applications, you can:
When you use these Facebook features, we collect data that helps us to:
In order to provide you with our products and services, we may use service providers located outside the European Union (in particular in the United States, Morocco and Israel). In the event that the vehicle is booked abroad, data transfers will be carried out in the country in question in order to provide you with our mobility solutions.
Depending on the assumptions, some recipients may be located in countries recognized by the European Commission as providing an adequate level of protection of personal data or in countries that have not been recognized by the European Commission as providing such a level of protection. In any case, we have implemented appropriate protection measures to protect your personal data in accordance with data protection regulations.
Your personal data are kept for different periods of time, depending on the purposes of the processing concerned:
Purposes of the processing | Data retention periods |
The creation and management of your customer account. | For the duration of the business relationship and 5 years after the end of the business relationship. |
The processing of your reservation and rental contract, in particular for: – Confirming, modifying or cancelling your reservation; – Communicate with you regarding your reservation and rental (for example, to provide you with information about your reservation and rental, to send you reminder notifications before you return your vehicle, to answer your questions or suggestions); – manage your rental; – manage your payment and invoices; – manage the collection of sums due (including subsequent costs such as fines for traffic violations, or compensation for damage to the vehicle); – managing claims; – taking out and managing your vehicle insurance. | For 5 years after the end of the reservation. |
Monitoring of connected vehicles. | The data are kept for a period of 12 months. In the event of damage or offences against property, investigation of damage and accidents caused to the vehicle, personal data may be retained until the cases are resolved (including until the closure of any legal or judicial proceedings). |
Verifying your identity and to carry out credit and fraud prevention checks prior to releasing a vehicle to you at the start of the rental and where subsequently required. | 13 months from the effective payment |
Fight against Fraud and other criminal activity. | For the duration for which the risk exists which may in some cases be indefinitely where fraud or criminal activity has been identified. Where no fraud or criminal activity is identified the data is subject to the retention periods as set out in this section 5. |
The improvement of our products and services according to your preferences by carrying out satisfaction surveys. | 3 years from our last contact. |
Chatting in real time on our website. | 3 years from our last commercial contact. |
Conducting business development and marketing activities, including: Sending emails and SMS notifications about special offers and promotions; Recording your rental history to suggest products/services to you when searching for new bookings or to send you special offers and benefits; sending emails relating to a booking that we have not completed or reporting the status of your booking requests; managing your loyalty program and membership card; organizing contests and prize draws; the management and updating of the prospect database. | – if you are a Prestige Vehicle Rentals customer, 3 years from the end of the business relationship with EC. – If you are not a Prestige Vehicle Rentals customer, 3 years from the collection of your personal data OR from the last time you requested information from us. |
The management of fines, in particular for: -the transfer of information to the police or other enforcement agencies or issuing authorities to enable them to identify the driver (or potential driver) of our vehicle in the event of a driving offence or suspected driving offence; | For the time necessary to identify the driver responsible for committing the offence giving rise to the contravention, which should not exceed 45 days from receipt of the contravention. However, relevant information may be retained for a longer period of time from the receipt of the request, for reasons of archiving. |
The management and maintenance of a list of customers representing certain risks to our business and/or staff, with regard to: – payment incidents resulting in legal proceedings; – traffic accidents or repeated damage – inappropriate or abusive conduct towards our employees or our customers; – the use of our vehicles in violation of the general rental conditions including the use of our vehicles for criminal or alleged criminal activity. | 3 or 5 years from the date of creation or modification of the last rental and depending on the nature of the event. |
Video surveillance on our premises. | No more than a month. |
Analysis of navigation data on our website and mobile applications. |
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Within the limits and conditions allowed by the regulations in force, you can:
a) you dispute the accuracy of your personal data for a period of time that allows us to verify the accuracy of your personal data;
b) the processing of personal data is unlawful and you object to the deletion of your personal data and instead demand that its use be restricted;
c) we no longer need your Personal Data but they are still required for the establishment, exercise or defence of legal claims;
d) you object to the processing for reasons relating to your particular situation, while we are checking whether the legitimate reasons pursued by Prestige Vehicle Rentals Limited take precedence over your own.
If you would like to know more about the provisions of this privacy policy or to contact our Data Protection Officer, you can also write to us at the following address
Director of Legal Services, Prestige Vehicle Rentals Limited, 20-22 Wenlock Road, London, N1 7GU or by e-mail to: [email protected]
To exercise your rights, you must prove your identity by clearly indicating your surname, first names, driver ID and any useful information enabling us to identify you (such as the place and date of your last vehicle rental). You must also give us the e-mail address or the physical address to which you would like the reply to be sent to you.
Prestige Vehicle Rentals Limited is committed to protecting the information it collects through this website.
In particular, Prestige Vehicle Rentals uses appropriate physical, technical and organizational security measures to prevent unauthorized or unlawful processing, accidental loss of or destruction of or damage to your personal data.
Prestige Vehicle Rentals Limited’s systems are configured with data encryption, or scrambling technologies, and industry-standard firewalls. When you send personal information to a Prestige Vehicle Rentals Limited website over the Internet, your data is protected by “Transport Layer Security” (TLS) technology to ensure safe transmission.
Any credit card transaction you make through Prestige Vehicle Rentals Limited websites is done through our secure server technology. This technology notably:
a) assures your browser that your data is being sent to the correct computer server, and that the server is secure;
b) encodes the data, so that it cannot be read by anyone other than the secure server;
c) checks the data being transferred to ensure it has not been altered.
On this site you will find various links to the websites of our partners (e.g. for travel services). We would like to draw your attention to the fact that this Privacy Policy does not apply to the processing of your Personal Data by our partners or other third parties, which may occur when you visit their websites, and that we are not responsible for such data processing. If you would like information on how these partners and third parties process your personal data, we invite you to consult their Privacy Policies.
Changes to this Privacy Policy
This Privacy Policy was last updated on 23 August 2021.